SALES
Sales is the process of assessing the suitability of potential new clients, educating them about your firm and its services and persuading them to buy.
Other activities around new business development, such as generating new opportunities or preparing a proposal may or may not be included in the sales role. What is or is not a part of the role will depend on the strategy you select.
MARKETING
Marketing is the process of understanding your marketplace and competitors, defining appropriate positioning and services, promoting the firm to your target audience and explaining how they might benefit by working with your firm.
In some firms, marketing may also serve the role of educating and nurturing potential clients and referral sources, identifying potential new business opportunities and preparing new business proposals. How these responsibilities are allocated between sales and marketing is a key component of your strategy.
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